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Improving Customer Online Shopping Retention for Business
When customers engage your business online and begin using your products/services, it means your lead generation has turned to lead conversion. You’re happy, but you’ll not be very soon if your business doesn’t practice customer retention strategy steps. Learn how in this article.
E-Commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Its actually big feat this days as companies such as: Amazon, eBay, Jumia, Konga, Alibaba, Kailglo stores and others are making waves in this field.
To the business itself that provides the eCommerce service to customers, a reality has always loomed. What is this perplexing reality? How they can improve their customers online shopping retention. Yes, its hard to make new customers, but its even harder and expensive to maintain an existing customer base. So before we dive into the solution for you business to max in improving customers online shopping retention, lets understand what customer retention is all about.
What is Customer Retention?
To be realistic in definition; the activities, actions both companies and organizations take to reduce the number of customer defections is customer retention. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives.
According to Wikipedia: “Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely.” In customer retention there’s only one aim, goal and objective — engaging existing customers to continue buying products or services from your business.
Well, when realize that you are constantly using Google services such as Gmail, Maps, Google my Business and more — you are actually hooked in the customer retention scheme. You get so hooked that even though there are alternatives, you just simply don’t care about any…
