How Coca-Cola Turned Bad PR To A Win

Turing a negative PR for your brand to a positive one is possible

Photo by Krisztian Matyas on Unsplash

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose…